“As long as their hearts keep beating, people will never stop loving and being moved by love” (Alice Munro, winner of the Nobel Prize in Literature 2013). Her touching masterpieces proves what the Canadian author said in her speech when being awarded the prize.
And it’s obvious that we can experience moving things throughout life, even in advertising. This commercial below is one of the ads that successfully uses an emotional story to influence the audiences.
One day a little girl came across a street violinist who was playing ‘Canon in D Major’ by Johann Pachelbel. Unfortunately she was deaf and therefore did not hear any notes at all…
But she decided to practice the instrument against all odds. A fellow schoolgirl aiming for greatness on the piano and practicing with her quickly attacked and reviled her.
Desperately disappointed she left and came across the street musician again, who apparently knows the struggle of being deaf. He’s asking her in sign language if she still plays the violin, but her reaction said more than a thousand words.
Believing in this little girl he giftet her a new violin and encouraged her to play again. As the two were practicing together she became more and more certain and finally made it to a classical music competition.
Even after a street gang beat up the musician and cracked her violin, the determined girl went to the music competition trying her best. After conveying all emotions into the violin performance, she successfully surprises and persuades all examiners as well as the complete audience of her talent.