This fast food chain has taken another approach to advertising their menu on social media. Instead of the typical close-ups depicting luscious-looking ingredients protruding out the sides of a rather large burger, they’ve gotten a bit creative.
The Arby’s fast food franchise started in 1964 serving up “hot, freshly sliced roast beef sandwiches as fast as anyone could flip a burger,” as per their website.
Arby’s have grown to be one of the largest quick-service sandwich chains in the U.S., and their three-person social media team are more than capable of utilizing digital marketing in a fun way that people are interested in.
“Our strategy really involves identifying the niche areas of interest like gaming, hunting, golf that we think resonates well with our audience,” said Josh Martin, Senior Director of Digital and Social Media at Arby’s.
So, do you want to see how Arby’s have garnered more than 3 million fans on Facebook? It’s time to check out a few of their posts!
Photo credit: Facebook | Arby’s.