Adidas showcased its new technology to create 3-D-printed sneaker soles of superior quality. The sneaker company is betting on its new 3-D-printing technology to provide a highly customized experience. It acquired new technology that can allow it to print faster, higher quality sneaker soles.
Eric Liedtke, Adidas Head of Global Brands, spoke about the advancement.
“Well, it’s taking 3D printing to the next level. In fact, we don’t need to call it 3D printing, because 3D printing is about reduction. This is about creating product based upon data and design, and putting it through a system that’s born from, that’s carved out from light and air and formed from liquid. So, in a nutshell, it allows us to customize products in a very personal level based on individual needs down to the lowest level. If you look at the pieces you see that different cells, each different cell can be customized for an individual consumer individual. So you are a runner, I’m a runner, we can have a customized ride like never before. In the past, you and I just wore different size shoes, now we have different size shoes, but with different cushioning built into our capabilities and how we run. That is the future, and that can be done on an individual level.”